Cuban tourism needs to do different things, says Minister

Manuel Marrero Cruz, Minister of Tourism, expressed confidence in the country union leaders to mobilize members in the common goal of mitigating the effects of the Helms-Burton Act and the recent measures approved by the U.S. Government, orchestrated in order to affect the progress of the Cuban leisure industry.

In a meeting with provincial representatives of the National Union of Hotel and Tourism Workers (SNTHT), the Minister detailed the complexities faced by the strategic sector.

"It is time to do different things, to change the mentality of those who manage the facilities," reflected Marrero, quoted by the Trabajadores newspaper on Monday.

In view of the decrease in the number of tourists, it is necessary to devise new offers, increase the sale of options, look towards the domestic market, conquer it with prices and increase the amount of revenues per tourist. "These and other initiatives will help preserve employment in both state and non-state facilities," said Victor Lemagne Sanchez, secretary general of the SNTHT. "The battle of the union is to avoid interruptions," he said.

The participants in the meeting referred to the urgency of taking care of consumption rates, of saving to be efficient, without affecting quality. However, not a few interventions alluded to the fact that good attention to workers is the best incentive to increase productivity.

At the end of May, 2,285,990 foreign travelers had visited the country, a 5.8% growth compared to the same previous stage, a rate that predicted reaching in these 12 months the goal of 5,100,000 foreign vacationers, a claim now dependent on the effect that could have the intensification of the U.S. blockade.

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