The sustainability of planet´s life depends on the rational use of water. Maybe you may value the importance of this resource, but it seems far away and it's not your responsibility in savings behavior.

The magnitude of the demand of this precious liquid does not escape any activity, so let´s think: we refer to humans, plants and animals. In our homes is vital for maintaining personal hygiene, cooking food, cleaning and what about the sustainability of crops in each farming for food production, irrigation is a vital activity, especially as we face the drought period. In the animal kingdom many species of this resource require to survive.

Are deplorable images of entire herds traveling long distances in search of water, others perish for lack of access to it. Still are insufficient examples, the magnitude of the problem is to make an universal dimension, however, each individual has the possibility and even the duty to assume at all times a consistent attitude and save.

In Cuba propaganda and disclosure for the wise use extends across all media, our station offers several proposals for water not to wasted even a drop, get to each individual and further to new generations with a clear and convincing message on the subject will be the guarantee of life on the planet and humanity, always promoting the importance to join to savings campaign, not only in the present, but as a responsible lifestyle to the care of this precious natural resource.